My Role
Being a part of the festival team, I began working on the logo design & branding. Constructing a consistent visual system, I delivered a motion graphic promo video for pre-promotion and created the festival website. I was directly responsible for the visuals and had a direct lead on the graphic design for the whole event.
LWW logo design
Visual Identity & Branding
Motion graphic promo video
Festival Website Design - www.livingwithwellness.ca
Festival Print Brochures & Banners
Logo & Visual Style
Living with wellness aimed to celebrate international yoga day and promote local cultures and diversity. Working with the team, I came up with a vibrant color palette representing yoga & wellness. Going through different variations with the team, we decided on a simple wordmark logo with a sun icon to represent hope and wellness. The overall visual style was kept modern while keeping the aesthetics pleasing and easy to understand.
Website Design
I designed and made the final LWW website using webflow. The website's main objective was to register people for the event. The homepage was a landing page for the online campaign that we ran. Also, the website consisted of all the information, one might want to find about the Living with Wellness festival. Consisting of 6 pages, the website had list of partner organizations, sponsors, festival teams, main stage performers, and vendors.
Promo Video & Brochure Design
Event Pictures
